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Public Relations Because News Sales
Why It's Critical To Reach Out To Analysts, Editors
Continually implementing a public relations
campaign is an essential strategy for building your
brand and growing your firm’s revenue and profits.
Our strategic public relations team understands the
press and multiple vertical markets, and this gives us
an important edge in confidently and fluently presenting
your firm to analysts, editors and journalists.
Our public relations experts know who covers what and
how to get their attention. The result is published
news and articles about you instead of your competitors.
We get your news published in the media that matters
most for your success, and we do all of this cost effectively.
The Five Critical Steps Of A Public Relations Program
That Creates Sales
- Press kit development
Our creative team produces a press kit that showcases
your brand. This kit includes a fact sheet on your
firm, a firm history, staff biographies and
photos, past press releases, testimonials and other
relevant data. This information is then made available
for quick, easy access by editors and journalists
to use in their news stories about you.
- Press tours
It's important for editors and journalists to make
a personal connection with key members of your firm.
We structure press tours that get you quickly in personal
meetings with multiple editors and journalists. We
coach you on the most effective ways for your staff
to present themselves in these meetings, and after
each meeting with the press we follow-up with each
contact to further build your relationship.
- Press releases
When you have important news it's time for a press
release. We create well written, newsworthy press
releases that interest readers. We are a reliable
go to source for editors and journalists who count
on us to help them do their job more effectively.
- Press stories
The press looks for more than just hard news stories.
They often have a place for stories of business or
human interest about your firm. We find these opportunities
and get you published in them.
- Speaking Engagements
We help get members of your team positioned as experts
in their specialty. We work to get you invited to
important speaking engagements at conferences, trade
shows, and other relevant events of interest. We find
the right events for your expertise and get you involved
Are hard hitting news stories and brand building articles
now being published on a frequent basis about your firm’s
expertise and accomplishments? If not, you should
be asking yourself, why not? A continuing public
relations campaign that is managed and implemented by
public relations pros is a wise tactical move.
We can help. Call us today to further discuss this important
strategy. It's Your Move!