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Can Your Firm Pass The Branding
To Discover The One Powerful Answer That Makes Your
Law firms with a positive image have market power. Their brand evokes positive emotions in the minds of their
prospects and clients. These images and emotions declare
these firms and their services to be
unique and desirable and wise to retain. Firms with
recognizable brands are the most successful and profitable.
There is only one question to the Branding Test and
it has one powerful answer. To create a positive recognizable
brand you must first know what makes you unique. Then
you must artfully and consistently communicate this
uniqueness to the marketplace with a branding campaign
that leaves no stone unturned.
This answer sounds simple but actually it can be a rather
complex undertaking to properly implement. Even with
the answer in hand most amateur marketers get very confused
and do a miserable job trying to use it. Most understand
the strategy but very few understand the tactics required
to make the strategy work. We can help you with these
How To Eliminate The Confusion And Discover Must Do
Tactics For Your Branding Initiatives
Branding is often confused with developing a slogan
and creating a unique graphic identity package. Yes,
identity copy and designs are needed, but they are useless
if created incorrectly. The world is full of slogans
and logos that do nothing to positively help brand the
firms using them. They were created without an understanding
of differentiating tactics that work.
You must arm yourself with the knowledge of mistakes
that are often made, and of tactics that will get you
thinking on the right tract. Differentiate or Die,
by Jack Trout and Steve Rivkin, is an excellent read
on this subject.
As you dig in it may surprise you to learn that quality
of service, client orientation, creativity, price, and
depth of offerings are rarely differentiating ideas.
If you are advertising any of these as your point of
difference then you are most likely failing. Most of
these points are either a given or are counter-productive
to your success.
On the other hand being first, being the latest, being
hot, being the leader, being preferred,
having a unique attribute, telling how you do what you do uniquely, having heritage, and being
market specialists, are all differentiating ideas that
work. Also, knowing what makes your firm and its
services different is serious motivation
for your staff. If managed right, they will embrace
this difference, and implement it with pride.
Our branding team has valuable experience in helping
you discover your uniqueness and lunching proven branding
strategies and tactics that make you stand out in the
marketplace. Never again will your messages be lost
in the maze, going unheard and not remembered.
Let us help you structure this very important initiative.
Contact us today. It’s