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What Is Your Office Doing With Your
Clients? Are You Sure
Imagine Having An Attentive Captive Audience And Blowing
Usually when a firm is running efficiently management
becomes comfortable and stops asking the question: Is
my firm running as effectively as it could?
Not continually challenging your effectiveness eventually
results in the loss of clients that represent enormous
value to your firm.
What Does Being Effective Really Mean?
Efficient and effective are words that sound similar, but they have
enormously different meanings. Being efficient means
doing things right and that deals with quantity; whereas,
effective means doing the right things and that deals
with quality. So being effective translates to:
- Never missing an opportunity
to provide better client service.
- Implementing more and better
ways to cross sell your services to your existing
- Never missing or mishandling
the call from that one unknown, but incredibly valuable
- Making sure your staff is
properly trained, always acts professional and brings
life to your client retention and new client generation
goals rather than murdering them.
- Not being comfortable and
always challenging yourself to improve the way your
There are many ways to improve your firm’s
effectiveness and from a marketing perspective we highlight
a few of these in this website. Do yourself
a favor and navigate to these pages and read them. Then
seriously consider their many benefits. Adding these
services will make your organization more effective,
and this means more and happier clients.
Eliminating the marketing mistakes that you may now be making
in the normal day-to-day operation of your office is
a wise strategic move. These tactical marketing mistakes
cost serious money in lost revenue and firm reputation.
We can help. Contact us today. It’s