services > client
To Firms Who Need to Retain Existing
This Advice Is Critical In Discovering How Not To Lose
Having great clients today does not
mean you will have them tomorrow. Your clients continually
evaluate the benefits they get from you, relative to
what they feel they may get from your competition. If
their evaluation is positive they remain, if negative
In most firms 20 percent of the clients produce
80 percent of the revenue, and so developing strategies
to retain clients is a critical component of a strategic
marketing plan. Yet, many firms consider client
retention as something outside the boundaries of marketing,
and so this essential strategy often receives only a
very small portion of the marketing departments attention.
We feel this attitude is suicidal and we counsel against
When a major client defects, you immediately realize
how much this lost revenue hurts you and is
now being enjoyed by your more marketing savvy competition.
Often it takes an incredible amount of additional time
and resources to just get back to where you were.
Research shows that the loss of a client is usually
not due to a single catastrophic event, but to a cumulative
series of things done wrong. You cannot expect these
day to day steps to be intuitively carried out by your
staff. Rather you must put in place a client retention
program that trains your staff on the correct strategies
and tactics to use and then you must implement and monitor
this program and hold every person in your firm accountable
for its success.
What Client Retention Strategies Do:
- Improve relationship value
drivers used by clients to evaluate you
- Help you stay steps ahead
of your competition in delivering value
- Discovers your clients everyday
experiences with your firm
- Puts in place technologies
that keep clients loyal
Our client retention strategies are designed to help
you understand and embrace the secrets of a client
retention program that works, and works amazingly well.
The result for your firm is recurring revenue and
profits that serve as the lifeblood of your organization.
We encourage you to discover more about how we can
help you develop a commanding client retention program.
What could be better than having loyal clients that
consistently produce recurring revenues and unsolicited
referrals for years to come.
Let us help show you the best strategies and tactics
to use to accomplish this very important goal. It’s