services > web
design > news feeds
Make Your Site A Dynamic News Center
How To Make Your Site Dynamically Informative
An effective marketing strategy is to keep your website
fresh and alive with dynamically changing content that
involves and informs your site visitors. The best way
to accomplish this strategy is by adding dynamic news
feeds to your site.
There are multiple national and international news
feeds that are constantly aware of the current news
on subjects of your choice. The best of these news services
allow you to customize their feed, so you get only the
news you want.
This customization requires some programming of the
news feed script so that it uses the best “keywords”
for your specialty when it searches for the available
news. With this customization programmed in, you can
query thousands of news sources and they report back
with the latest breaking news on the topics searched.
How To Publish Different Kinds Of News For Your Customers
Versus Your Staff
News feeds can be programmed so links to the relevant
news articles found are automatically published to your
site daily, often within moments of their original release.
Even better, the news can be categorized and made relevant
for the various types of site users that you define.
This means that on the private “Intranet”
side of your site you can publish news stories that
help train, educate and inform your employees and other
team members. On the public “Internet” side
of your site you can publish different news stories
that are more relevant to your prospects and customers,
and on your expertise and experience in serving them.
Why To Build In Graphic Design So Published News Helps
Build Your Brand
You should publish your news results in a graphic layout
that is user friendly and integrates artistically with
the look-&-feel of your site. Your site design always
reflects on your company image, and this reflection
should always be highly positive. You should never miss
an important opportunity to further build your brand.
Dynamically adding the latest breaking news of your
choice to your website is a wise marketing move that
improves staff knowledge, informs and involves customers
and keeps them coming back to you.
We can add this service to your site quickly and affordably
and we highly recommend that you do this. So make a
wise tactical move and contact us today. It’s