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The Secrets To Content That Gets
How To Discover Your Most Compelling Point of Difference
Most advertising messages are poorly designed and present
non-beneficial information that customers could care
less about. Your prospects care only about how your
company can benefit them and they want evidence that
you can provide these benefits better than anyone else.
You must present your products and services in a compelling
format that motivates your prospects to want to know
more about you and what you offer. They will not buy
from you until they discover how your offerings are
different from your competition. Remember, your
products and services do not necessarily have to be
better, but they must be positioned as different.
The reality is your prospects buy from you only if they
need what you offer, and only when they feel it's not
wise to live without these goods or services any longer.
This means your content must specifically show how your
offerings will uniquely solve the problem at hand. Effective
content immediately lets your customers know what problem
solving benefits you can give them and why only you
can uniquely provide these benefits.
Copywriters and designers who understand this reality
are worth their weight in gold. On the other hand, copywriters
who don't know, or forget, or don't care about this
reality, should be shown the door.
Why In A New York Second Your Website Prospects Will
Information about your products and services should
be presented in a visually interesting and easy-to-read
way. This information should be consistent in all mediums,
so that each medium works in support of the other to
build your brand. When the message is being delivered
through your web site, it is critical to deliver the
content quickly, and with user friendly site navigation.
Your website must be optimized for fast downloads and
structured so visitors easily see the big picture. If
you don't do this you will try their patience, and in
a New York second they will vanish.
How To make Your Phone Ring Off The Hook With New Prospects
You must refine the content of your advertising until
it produces revenue. Often just a few carefully modified
phrases will pull twenty times the results. This is
why you must test, refine and test again until the copy
sells. You must not stop this process until you get
dramatic revenue increases. Then this revenue generating
content may continue to get great results for years
Also, from a website perspective there are sophisticated
psychographic design techniques, and if these techniques
are properly built into your site they will dynamically
expose different types of content to different types
of prospects and existing customers. This behavioral
specific content is a highly effective tactic that results
in more sales for you.
Perhaps its time for you to put in place a real marketing
engine that will make your phone ring off the hook.
If so we can help. Contact Us. It's
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