media solutions > yellow
Yellow Page Advertising Beyond Your
How To Get A Yellow Page Strategy That Saves Money And
Gets Better Results
A sound yellow page marketing strategy can keep you
from losing thousands of hard dollars in bad yellow
page buys and can bring in significant positive results
if the yellow page campaign is constructed wisely. It's
a wise move to structure your yellow page campaign to
maximize your return on investment. A great way to do
this is by working with the nation’s most effective
yellow page Certified Marketing Representatives (CRM’s).
By working with CRM’s responsible annually for
placing millions of dollars in yellow page advertising
we are often able to negotiate substantially better
rates for you. Additionally we stay completely informed
on the many discounted programs and free opportunities
that are often available.
The Best Data Available To Target Market Your Yellow
We use the following data in creating the most cost
effective targeted campaigns.
- Publisher Databases
This data provides
crucial demographic, radius and distribution information
on any Yellow Page directory in the U.S.
- Competitive Reviews
These reviews show you how, where,
when and why your competition is advertising - anywhere
in the United States.
- PAYS Data (acronym
for Proof that Advertising in Yellow Pages Sells)
Data produced by The Association
of Directory Marketing that show test results on Yellow
Page ads placed throughout the country under various
- Media Impact Studies
Studies produced by the National
Yellow Pages Monitor that gauge the Yellow Pages
effectiveness relative to other media.
- Marketing the Medium
An industry wide testing program
that lets you see how your Yellow Page investment
is working. Several types of tests are available depending
on your needs, heading, ad size and new market expansion
New Yellow Page Statistics To Consider
81% of consumers agree that they
start at the beginning of a heading when they do not
have a firm in mind.
70% of consumers agree that they
usually look at the larger ads in the Yellow Pages
when they are not sure where to make the purchase.
66% of all consumers view businesses
with larger ads as having an established reputation!
76% of consumers
said Yellow Pages often influenced them to contact
a business they had not considered before looking
in the Yellow Pages!
83% of advertisers agree that Yellow
Pages reach firms not reached by other media people
already in the market to buy!
We can help you decide if a yellow page advertising
campaign is right for your firm, and if so we can
help you structure the campaign to be more effective
and cost less money? Contact us to further discuss demographics,
deadlines, directory options and cost. It's Your Move!