media solutions > radio
The Incredible Effect Of Radio When
What Are The 2 Ingredients That Great Radio Advertising
Radio like most media can be a waste
of money if done wrong. On the other hand, radio can
be a highly effective component of your overall marketing
strategy if done right. So, what are the ingredients
of great radio advertising?
Create Engaging Spots That Are Persuasive And Are
The construction of the radio message and the voice
delivering the message is critical. If the message
is predictable and not pleasing to hear, your brain
is wired to tune it out. If you use predictable copy
and only average radio voice talent, your radio spot
will not be listened to and will not make your phone
You must eliminate this tune-out phenomenon by building
your radio campaigns with compelling words and phrases
that explode into a thousand pictures and feelings
that motivate response. And, you must use unique,
powerful voice talent that intrigues and pleases the
listeners, drawing them into the experience.
Know The Many Negotiating Secrets Of An Intelligent
The second ingredient of great radio advertising
is an intelligent media buy. You must know what buying
strategy works and what does not. This is an area
where inexperienced amateurs always fail. You must
be wary of the radio salesman who can give you many
reasons to buy what he or she recommends. Just remember
these are commission driven employees motivated by
reasons that generally do include your best interest.
We can help with both of these key ingredients.
The Way We Help
Simply stated, our radio spots are informative, believable,
memorable and persuasive. Also, we research and stay
on top of station demographics, so we are more effective
at reaching your target audience.
We are expert at negotiating the best prices and placement
to meet your needs. We have over thirty years of experience
doing this, and we have seen all the tricks that we
can help you avoid.
If you are considering radio or other marketing initiatives
then make a wise move and contact us. It’s