media solutions > print
ads and brochures
Compelling Print Advertising Must
Why We Advise That Some Printed Advertising Be Thrown
Print materials must be designed so they consistently
enhance your brand, and always differentiate you from
your competition. They must offer compelling benefits
to the reader and they must contain a call to action
that gets positive direct response. If your printed
advertising is not doing this then our advice is to throw
Also, printed advertising is generally best when it
serves a secondary role to other media initiatives.
This is because printed messages are not received and
remembered as well as spoken messages.
Even so, print publications do have many distinct advantages
over spoken productions, and so they still must play an important
role in any well designed marketing campaign. Creatively
produced print publications, provide an effective way
for you to penetrate a target audience that would not
be easily reached using spoken media.
There are an incredible number of types of printed
advertising and each has strengths and weaknesses. You
must know the types that are highly effective and the
types that rarely are. We can help with this.
How We Can Keep You From Making Critical Mistakes
We have great knowledge and experience in all of the
print mediums and our designs are researched and field
tested for results. We don’t believe in creative
design that is not held accountable. We feel collateral
materials that don’t generate results are lame,
no matter how pretty they may be, or how much they cost.
This attitude is rare in the advertising industry, and
this is the reason so many creative mistakes are made.
Also, our print buyers are always there with intelligent,
experienced recommendations for ideal size, placement
and frequency. We know your local market demographics
and how to get you the maximum exposure and market reach.
Contact us to further discuss your ideas and needs
for dynamic, creative print solutions. We look forward
to your call or online contact. It’s