media solutions > electronic
Don't Underestimate The Power Of
The Reason Why E-Newsletters Are Virtual Rainmakers
When effectively designed electronic newsletters give
new prospects compelling reasons why they should choose
you. They also are highly effective in cross-selling
existing clients on your other service
offerings. Why they are so important is really very
First, electronic newsletters sale
for you in a news format. This news format
is so important because clients and prospects do not like to be sold,
rather they like to be informed so that they can make
wise buying decisions.
Second, electronic newsletters are virtual
rainmakers, and they stop the procrastination syndrome.
Most everyone understands the significant benefits that
come from consistently being in front of your prospects
and clients, but this understanding does not prevent
procrastination. It's incredible how often attorneys get
caught up in the day to day operating activities of
running their firm, and then procrastinate away
the revenue generating marketing work they should also be doing. So,
take our advice and use electronic newsletters as virtual
What Must Be Included In An E-Newsletter That Makes
To make electronic newsletters powerful you must publish
informative and relevant content in a highly pleasing
visual format with color, graphics and hard hitting
headlines. You must have headlines that give readers
a reason to learn more about your services and expertise
and what is happening in your specialty. As in any news
story, the headline must engage and interest the reader,
or they will never read another word of the copy no
matter how good it is.
You should also include dynamic features in your e-newsletters.
An example of dynamic functionality is the "Forward
to a Friend" feature, that makes it easy
to gain referrals from your newsletter subscribers.
There are many more dynamic e-newsletter features like
this one, and used collectively they usually create
substantial new revenues from your prospects and clients.
How To Make E-Newsletters Simple, Affordable And Automatic
This is where we come in. We make the process automatic
by handling the design and formatting, and adding all
the dynamic functionality. We then work with you to
select the newsletter stories and create the compelling
We make the process simple by distributing the e-newsletters
to your target audience. We also make the newsletters
available from the home page of your website, and we
create visual motivation for your site visitors to subscribe
to your newsletter service. Being a newsletter subscriber
gets them more involved with your firm and gains
you repeat traffic.
Professionally creating and consistently delivering
e-newsletters results in lucrative new business. So,
why not contact us today, and lets make this wise advertising
tactic automatic, simple and highly profitable for you?